streaming video

Studios Miss Chance to Engage Moviegoers Online, According to New Report

Hollywood movie studios are committing a marketing gaffe. They spend a smaller percentage of their media budgets (just 3% in 2006) on online ads than does the average US industry, which spends 5.7% of its overall media budget on the Internet. This is a mistake because the audience filmmakers most need to reach is online, ….

Social Entertainment Site Kaneva to Host Online Short Film Competition

Kaneva, a rapidly emerging online social entertainment world, announced today that it is hosting the first online short film competition where filmmakers can submit Indian-American short films to be showcased, discussed and voted on by potentially millions of viewers worldwide. The Kaneva Indo-American Short Film Competition is the online component to precede and help culminate ….

The Battle Over Net Neutrality

The Washington Post has a recent article examining what’s at stake in the legislative battle over Net Neutrality. Proponents contend that consumers could find their access to certain content compromised by deals between access providers and Web companies, while opponents argue that content companies should bear some of the financial burden of upgrading the infrastructure over which ….

U.S. Senate Unveils Proposed New Telecom Bill

The Senate Commerce Committee, led by Sen. Ted Stevens, a Republican from Alaska, has released a new draft of the proposed telecommunications bill. The new bill has set the stage for weeks of public hearings and debate on topics ranging from cable franchising, network neutrality, DTV-transition issues and rural phone subsidies. The bill does not include a ….

Net Users Ready for Search Engine Video Services

As popular Internet search giants Google and Yahoo! expand into the television content arena, they’ll find welcome fans among America’s consumers. According to new research from Points North Group and Horowitz Associates, Inc., one-third of Internet users are interested in Google Video and 41% are interested in Yahoo! Go, both of which are new video-oriented ….