DVD Most Popular Way to View Film for Next Decade

DVD will continue to be the most popular way to view movies for at least the next decade, according to the 2006 Annual Report on the Home Entertainment Industry, which was released today. Relying on data from Adams Media Research, the report estimates that consumer spending on DVD purchases and rentals will total $30.3 billion in 2015, compared to $11.7 billion in box office revenue, $9.8 billion for video-on-demand, and $3.0 billion for pay-per-view. The report was released at VSDA’s Home Entertainment 2006, the annual convention for the home entertainment industry, which opened today at the Venetian Resort Hotel Casino in Las Vegas, Nevada.

“While DVD sales and rentals have cooled off from the tremendous growth rates of the past several years, we need to remind ourselves that DVD is the public’s favorite way to view movies and will remain so for the foreseeable future,” noted Bo Andersen, President of the Entertainment Merchants Association (EMA).

The 2006 Annual Report on the Home Entertainment Industry provides comprehensive data on and analysis of sales and rentals of DVDs, VHS cassettes, and console video games and competing technologies. It is widely used by financial analysts, home entertainment industry executives, journalists, and others who want to understand the current state of the industry and its future prospects. The report may be purchased from the Entertainment Merchants Association online at www.EntertainmentMerchantsAssociation.org